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30 day challenge

Where can I learn more about the 30 day challenge?

You can read all the details about our 30 day challenge on our journal page about it! From how to get started to how to submit your challenge photos for reward consideration, this page covers it all. Most questions should be covered by the FAQ on tha

I purchased the dress from a secondary seller. Am I eligible for the challenge?

We will accept challenges with dresses purchased directly from our website only. Items purchased secondhand, like from eBay or a buy/sell/trade page, are not eligible for a challenge. We will verify your order when we review your photos, prior to iss

How do I wash and care for my dress throughout the challenge?

Please visit our Care Journal.

I already participated in the 100 Day Dress Challenge. Can I participate in the 30 day challenge?

Yes! You can complete one 30 Day Dress Challenge per calendar year (and one 100 Day Dress Challenge total per customer). Please note that your previous challenge dress and reward dress are not eligible for the 30 Day Challenge. Your 30 Day Challenge

If I love my first 30 days and want to keep going to 100 days, can I get both rewards?

You are welcome to extend your 30 day challenge to 100 days to earn the $100 store credit, but you will receive only one reward (maximum of $100 credit.) View our 100 Day Dress Challenge information here.

I’ve finished my 30 days. What are the next steps?

Once you've completed your challenge, you may use our Challenge Submission Form to send your photos to us. Our team will then verify your challenge and issue your reward!. Please note: it speeds up your verification process if you include your origin

How can I use my gift card after completing a challenge?

Upon completing any of our challenges, a digital gift card code is provided for your next purchase. You can use this gift card code at checkout by entering it exactly in the entry field titled "Discount code or gift card." We recommend copy and pasti

Can I use a dress that I didn't purchase at full price?

Mystery sale items, sample sale items, and items purchased using a 100 day challenge reward are not eligible for the 30 day challenge. Items purchased using a 30 day challenge reward or seasonal challenge reward and items purchased from the Warehouse