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100 day challenge

Where can I learn more about the 100 day challenge?

You can find all the details about our 100 day challenge on our journal page about it! From how to get started to how to submit your challenge photos for reward consideration, this page covers it all. Most questions should be covered by the FAQ on th

I forgot to take a photo during my 100 day challenge. Will you still accept my submission?

We understand that remembering to take a photo every day for 100 days is challenging. We will accept a completed challenge entry missing up to 5 photos. If you have one daily photo for at least 95 days of your 100 day challenge, you qualify for the $

I purchased the dress from a secondary seller. Am I eligible for the challenge?

We will accept challenges with dresses purchased directly from our website only. Items purchased secondhand, like from eBay or a buy/sell/trade page, are not eligible for a challenge. We will verify your order when we review your photos, prior to iss

What are some tips for caring for my dress throughout the challenge?

Please visit our Care Journal.

Will I be able to get a second reward if I do the 100 day challenge again?

If you choose to participate in the 100 day challenge for a second time, we won’t be able to issue you another reward. But congrats on doing the 100 day challenge twice, that’s amazing! If you want to continue challenging yourself, you can check out

What are my next steps when I finish the challenge?

Once you've completed your challenge, please double check that you have at least 95 daily photos. Then, you may use our Challenge Submission Form to send your photos to us. Our team will then verify your challenge and issue your reward!. Please note:

When will I receive my $100 gift card?

Please allow up to one business day for us to verify your challenge and send your $100 credit.

I started my 100 day challenge but I can't finish. Can I shorten it to a 30 day challenge?

Absolutely! You're welcome to switch to a 30 day challenge if you have worn your dress for 30 consecutive days and decide not to go on to 100 days.

How can I use my gift card after completing a challenge?

Upon completing any of our challenges, a digital gift card code is provided for your next purchase. You can use this gift card code at checkout by entering it exactly in the entry field titled "Discount code or gift card." We recommend copy and pasti

Can I use a dress that I didn't purchase at full price?

Mystery sale items, sample sale items, and items purchased using a 100 day challenge reward are not eligible for the 100 day challenge. Items purchased using a 30 day challenge reward or seasonal challenge reward and items purchased from the Warehous